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Brand Challenge

Sony was launching the brand new Sony ZV-1F Vlogging camera and wanted to target newer content creators who may not have the resources of established creators. They wanted to address a younger Gen Z market and Symonne was the perfect fit.

What We Delivered

Working collectively with Sony, we developed a comprehensive multi-platform strategy to not only bring awareness to the new camera but also to effectively infuse the product capabilities and functionality in an authentic way. With the combination of TikTok, IG Reels, and YouTube, Symonne delivered a viral TikTok video and an on brand representation of the new camera functionality in her YouTube video.