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Brand Challenge

LEGO was searching for a year long partnership for their Ambassador program, someone who embodied fun and embraced their inner child. Beyond this, they were seeking a life long LEGO fanatic who could authentically share their childhood memories while showing that LEGOs were cool to play with at any age. The goal of this partnership centered around awareness and positive brand association.

What We Delivered

Through a very detailed planning process at the beginning of the year, we clearly aligned multiple themed release events with a mix of IG Reel and YouTube related deliverables. The goal was to deliver high quality and positive content with a focus on detailed product reviews and positive association. LEGO was extremely pleased with the IG Reel for Star Wars, a YouTube Integration for World Kindness Day, and a dedicated video promoting the launch of the new LEGO Super Mario collaboration.