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Brand Challenge

Casetify was launching a new Peanuts x Casetify collaboration on Instagram and was looking for Gen Z talent who had amazing content and perfectly aligned with their core target audience, young teens. Both Symonne and Ayden were the perfect creators and provided a strong balance in audience gender demographics.

What We Delivered

While Casetify has a fairly standard approach to deliverables and requirements for content, we encouraged the creators to get creative in their content and find ways to enhance the deliverables to appeal to their audience. As both love style and fashion, they paired their wardrobes with matching themes and took amazing content. The combination of IG Posts and Stories was so successful that we also collaborated with Caestify on SpongeBob, Star Wars, and Black Friday launches.